Cool Leaders

Take the first step to vote

By Mark Zuckerberg

Tomorrow is National Voter Registration Day — a reminder to take the first step to vote and make sure your voice is heard. This year with the pandemic, it’s more important than ever to make sure everyone knows how to safely cast their vote.

At Facebook, we’re running the largest voting information campaign in American history, with the goal of helping to register 4 million eligible voters in the US. We estimate we’ve already helped 2.5 million people register so far this year based on conversion rates we calculated from a few states we’ve partnered with — but there’s still more to do.

Since last weekend, we’ve been showing information about how to register at the top of the Facebook, Instagram, and Messenger apps. These notifications take you directly to the relevant page on your state’s official website or our non-partisan partner organization if online voter registration isn’t available in your state. Information from the Voting Information Center, including facts about voting and up-to-date info from state election authorities, will also continue to be at the top of our apps nearly every day through the election. So far, 39 million people have visited the Voting Information Center on Facebook and Instagram.

We’re also kicking off a national ad campaign today called “More Questions, More Answers” — which encourages people to make sure they have the information they need to ensure their vote is counted. Tomorrow, we’re premiering a one-hour Vote-A-Thon 2020 special on the Facebook app page hosted by Liza Koshy. It’ll cover topics like voter registration, voting by mail and poll worker recruitment, and it will help set the record straight on common misconceptions about the voting process.

As I’ve said before, voting is voice, and in a democracy, voting is the ultimate way we hold our leaders accountable and make sure the country is heading in the direction we want. I hope that this National Voter Registration Day, you’ll consider registering to make sure your voice is heard.

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