Cool Leaders

Meta to support creators hurt by Apple

By Mark Zuckerberg, Meta

As we build for the metaverse, we’re focused on unlocking opportunities for creators to make money from their work. The 30% fees that Apple takes on transactions make it harder to do that, so we’re updating our Subscriptions product so now creators can earn more.

We’re launching a promotional link for creators for their Subscriptions offering. When people subscribe using this link, creators will keep all the money they earn (minus taxes).

Creators will have more ownership of their audience — we’re giving the ability for them to download the email addresses of all of their new subscribers.

We’re launching a bonus program that pays creators for each new subscriber they get as part of our $1 billion creator investment announced this summer. More to come.

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